The Event Management Industry in India, in modern times, is over 30 years old and is today a Billion Dollar industry. It entails a dynamic segmentation, and each segment invites critical attention towards its foundation and production. This further allows the aspirates to join the industry to think and opt for the most suitable segment for themselves.
Moreover, this segmentation also offers an in-depth theoretical understanding and practical application of the curriculum. Therefore, to add multiplicity to the industry’s plethora, IGA curriculum instills in students, basic and advanced theories and techniques of all event management segments. This eventually ushers the aspirants to deliver their best performance in all fields of events. And finally, it fosters a professional and a seasoned outlook to the industry and its newbie joiners.
IFDA College of Event Management, is an institute dedicated to producing highly professional individuals in the field of Event Management. With the focused aim of creating professionally, academically and ethically sound event managers and executives, IFDA contributes to this burgeoning space in India. IFDA is the first institute in India to collaborate with Universities, colleges and institutions who offer courses in Event Management. Identifying the need for experts in the industry, we at IFDA instil in students basic and advanced theories and techniques in the discipline of management, marketing, public relations, finance, tourism, law, etc. related to the field of events.
India has witnessed a growing demand for live and entertainment events over the last decade. This is because people have transcended the previous era of screen-based viewership and have come to realize the live spectatorial flavors of the entertainment industry.
Additionally, the notion of connectivity and common networking has led similar grounds for people coming together to watch a live entertainment show. As a result, this segment of the event industry has gained wide popularity among Indians. For example, the consumer’s choice of preferring a live screening as compared to watching it digitally at home.
More to this, other entertainment festivals such as Sunburn, Supersonic, film and television award functions attract massive audiences. In fact, the Sunburn festival experienced a significant growth rate, adding 3 lakh new consumers as attendees of this famous show.
Other events such as the Grub Fest, the Joshua Tree Tour 2019, screening of Marvel's Avengers etc has brought diverse communities to enjoy these shows together. And now, besides the Tier I cities, Tier II and Tier II also emerge as active markets for facilitating entertainment to the masses. This has further led to extensive globalization and mobility across cities, states and even countries. Thus, the live and entertainment events industry has transformed the globe into a single market. Or else put it, globalization of the event industry pivots all players to exercise their versatile role in this developing market.
In short, this scope of growth produces an enticing impact on aspirants willing to opt for this segment of the industry. So without a second thought, the live and entertainment segment is a worthy and commentable option for newbies to explore and expand this industry in future.
India records a substantial growth in this specific segment of the industry. This is mainly because of the rising business networking among age-old companies, new start-ups, prospective stakeholders, stock market evaluations etc.
However, astonishingly speaking, this sector receives the minimum attention from aspirants coming forward to connect with the industry. The primary reason for this is the lack of glamour and majestic appeal which the entertainment and wedding management industry practice. Therefore, most of the aspirants opt for the previous two segments as opposed to exhibitions and trade fairs. But, understanding the other side of the coin, this particular segment furnishes a vast opportunity for professional skill development.
In fact, this segment stimulates a curriculum balance between theoretical learning and practical application. It also helps in magnifying business outreach and supplementing fruitful networking. Furthermore, logical analysts critically examine the impact of these professional events on the economic demand and supply chain. As per research, exhibitions and fairs foster the economic equilibrium between buyers and sellers under a single roof. This method subsequently pivots an effective channel for marketing and wholesale and retail distribution.
Thus, this segment incorporates an extensive exposure to the event industry. However, before opting for this segment, be ready for tremendous hard work and long-standing dedication. And finally, this one if for those who are interested to engender a professional tuning in the growing global businesses across borders.
The segment pertaining to corporate event management comprises the scope of unleashing one’s creative potential amid a professional setting. In other words, it emphasizes on the contretized training prior to efficient event planning and execution.
Moreover, this segment mandates a disciplined approach and meticulous deliberation while striving to perform the best. And India as a developing hub of corporate events and culture engenders a cross functional mobility across various stakeholders.
Events such as company’s award functions, press conferences, and other organizational activities demand enormous sincerity and skill-set implementation on the part of the event managers. Thus, aspirants aiming to join this segment shall be provided with an on-ground training of various techniques of corporate event management. Additionally, syndicating these techniques with conceptual significance shall optimally impact the development of event managers in this field.
In short, choose this segment and we shall cultivate your professional outlook towards it. Our intensive degree and diploma courses navigate through the fundamentals and advances of each specific segment while preparing the new event managers worldwide.
The event industry organizes marketing and promotional activities to capture a decent market for their products on display. The scope of such events is to mindfully lure customers to purchase their products.
To accomplish this objective, the companies promote the brand value of their products through attractive offers, discounts and schemes. In short, they try every possible means to create a suitable and user-friendly market for their brands.
Product launches denote a company’s debut effort through an organized event in order to market their products. For this, the firms hire a proper venue to install their new products and exhibit their merits.
The primary purpose of a product launch is to invite customers and their target audience to purchase their products. To concretize this objective, the product brand managers attach suitable offers and discount tags with their new launch. Moreover, product launches are also essential to gather appropriate feedback. This subsequently helps the company to work on their shortcomings, if any.
Under this, the company conducts competitions and contests to create a unique brand preference for their products. Short term sales promotions usually take place around restaurants and shopping malls. At these venues, the company offers free trials of their products and convinces the customers to make a purchase.
Furthermore, these types of marketing and promotional events take place in a highly informal setting. This allows them to invite unplanned customers in order to showcase them their high quality products and services
Publicity marketing refers to sending selected invitations to the public and media for an interview cum discussion on a company’s debut launches. Usually, a company's brand manager serves as the spokesperson in such publicity marketing events. And such events blend both formal and informal methods of presentation and participation into it.
In most of the cases, the managing team executes its publicity plans with a brilliant and a mindful workforce at the back. It anticipate questions related to their products as well as their reception by the immediate public.
In addition to wedding and live and entertainment events, social events too exercise a unique position in the event industry. Existing as a blend of cultural and public events, sociale events aim to revolutionize the event industry through their wider social reach.
It means that social events emphasize to associate people with common interests and furnish them with an engaging purpose to socialize. Here, people are expected to enjoy the social fervor of the event and maintain a code of conduct during its procession.
For example, grand openings of ceremonies, county fairs, dinner gatherings, felicitation ceremonies, sports for fundraising etc. characterize as social events. Moreover, such events predominantly engender live social interactions and behaviors among the like-minded audiences. Thus, aspirants looking forward to linking their profiles with the event industry are welcome to this segment. In fact, the specific segment has a far reaching scope due to its all-purpose and mixed dynamics. Additionally, it also caters to the maximum generation of revenue as it encompasses minor sub-categories within its direct and indirect reach.
Overall, social events provide an excellent opportunity for novices entering the event industry. In India, this segment incurs a growth of about 20% each year and therefore,a lucrative sector to explore our managing skills and endeavors. In a crux, social events feature as an outstanding career option to live up to your passion and give remarkable managerial performances. And you require an intensively professional training in order to be a part and parcel of this industry.
For this, join the event management course pertaining to this segment and unfurl diverse opportunities for career development in future.
In India, the Wedding Management Industry is one of the most flourishing endeavors in this organization. This is mainly because weddings are auspicious ceremonies sacred to the Indian culture and heritage.
Therefore, to practice the Indian tradition, the event industry invests in wedding management and accelerates the cordiality among families and clients. In fact, the grandeur of this industry makes it the first priority of the thousands of aspirants willing to come forth.
Furthermore, the wedding management industry skillfully and aesthetically blends the long-established wedding rituals with a flavor of societal prestige. In other words, it curates a splendid and an immemorial profusion of lavishness and charm to the organized weddings.
Next, this magnificent industry also accomplishes massive turnover each year. Or else put it, it engenders a monetisable outcome for all managers and stakeholders involved in its construction.
As per research statistics, the Indian Wedding Management Industry earns around 1,00,000 crores annually. And this amount experiences a hike of 25-30% each year. Besides, the estimated cost of a single wedding amounts to an average between 5 lakh to 5 crores. More to this, around 1,00,00,000 weddings take place in the country every year. Thus, with this huge number of weddings supplemented by the luxurious functions, event retailers can tremendously capitalize their businesses.
In short, every player in the Indian Wedding Management Industry advances lucratively with terrific opportunities to grow and prosper. As a result, this particular segment of the industry entices the aspirants to opt for it as a career option. And this eventually allows them to achieve their dream of becoming a wedding entrepreneur, consultant or a planner.
Event management demands complex planning for hassle-free functioning of multiple departments within strict deadlines. The diploma course in event management prepares you for all the challenges you encounter in reaching the goal of putting up the most satisfying event as per your client's demands. This educational course introduces the learner to the technicalities of working in the event management industry.
This Diploma prog. Is being offered by one of Maharashtra’s reputed University and is UGC recognized and Govt. approved.
Minimum Qualification-Successfully appeared / cleared 10+2 examinations or equivalent from recognized Board
3 passport size photographs
Photocopy of 12th marksheet and certificates
Candidates whose result is awaited, can submit their Exam Hall Ticket / Admit Card
Experience Certificates (if any)
Photo ID Proof & Address Proof(Aadhaar Card / Passport / Driving License).
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